MISSION STATEMENT

Proudly Local is a lifestyle brand that creates premium apparel for modern island living. Inspired by the Hawaiian values of ‘ohana (family), kaiāulu (community), and lāhui (to assemble together), we curate locally designed products, apparel, and accessories that share our unique connection to our home. Our mission is to create a sense of place through the medium of fashion. Our products reflect the stories, culture, and art that arise out of a generational relationship we cultivate to our ‘āina (environment). Proudly Local was founded by brothers Micah and Caleb Keolanui who hail from a close-knit family of locally-admired musicians, storytellers, and entrepreneurs. Weaving together ‘ohana-oriented messaging and place-based designs, our goal is to outfit those who are proudly local.